Unconscious, or Implicit bias

“We’re passionate about a world in work where bias is eliminated. Unfortunately, it is almost impossible to rid oneself of biases, because it is the natural tendency of the brain to sift, sort and categorize information about the world. This leads to the formation of these unconscious, or implicit biases.”

Problems caused by bias

Performance

Companies with less diverse teams are 21% more likely to be outperformed by their more diverse counterparts.

Low diversity in SLTs

Diverse decision-making teams are essential to identifying and mitigating biases.

Resisting change

Established practices and reluctance to embrace change hinder bias elimination.

Unconscious bias

Hidden biases, often unintentional, impact decisions based on factors like race or gender. This impacts the diversity in your business.

Legal impacts

Costly legal challenges, including discrimination lawsuits, financial penalties, and reputational damage under anti-discrimination laws such as the Equality Act in the UK.

Reputation

Particularly for companies that may be listed, bias can hit businesses financially by weakening share price.

People are great at identifying bias and best practice, but harbouring bias is a neural certainty. 

We can learn from each other all the best ways to eliminate bias and arm NURA with world-class knowledge to execute solutions through our ethical algorithm.

Check out The DIA

“To successfully eliminate bias, some of the human element needs to be removed from people processes.”

2 STEPS TO BIAS ELIMINATION

AFTER A SWIFT INTEGRATION WITH YOUR VIDEO CONFERENCE TOOLS, NURA WILL COMPLETE AN INVESTIGATION
TO UNCOVER HIDDEN BIAS IN YOUR PROCESSES.

THE TECHNOLOGY

Real-Time Voice Recognition (ASR):

Nura integrates with video conferencing tools, deploying advanced Automatic Speech Recognition (ASR) powered by deep neural networks. This technology captures and transcribes spoken language with high fidelity, accommodating diverse accents and speech nuances.

 

NLP and Deep Semantic Analysis:

The transcribed text undergoes analysis using cutting-edge Natural Language Processing (NLP) techniques. Nura leverages transformer-based models like BERT and GPT for deep semantic analysis, extracting contextual meanings and detecting linguistic subtleties that could indicate bias.

Bias Detection via ML Algorithms:

Utilizing Machine Learning (ML) algorithms, Nura identifies patterns and keywords associated with bias—analyzing factors like sentiment bias, lexical diversity, and speech asymmetry. The system employs ensemble learning and anomaly detection to pinpoint deviations from normative communication that suggest discriminatory tendencies

Adaptive Learning Model (AL):

Nura continuously updates its models through Reinforcement Learning (RL) and Transfer Learning techniques, adapting to new data and evolving language use. This ensures perpetual improvement in bias detection efficacy, keeping the system at the cutting edge of AI developments

TWO POWERFUL FEATURES INCLUDED

Bias Scanner for Documents:

Add Nura on to MS Word for real-time identification of biased language in documents. Nura uses it’s extensive knowledge base to spot bias and suggesting neutral alternatives to ensure fairness and compliance in job descriptions and other recruitment materials.

CV Anonymization:

Totally candidate driven to improve EVP, our powerful cloud-based service removes any information in CV’s that could potentially lead to bias, focusing solely on skills and experience. Nura is sophisticated enough to know when to ignore rules if they pertain to the job description.

AFTER THE INVESTIGATION IS COMPLETED YOU WILL RECEIVE
A NURA REPORT HIGHLIGHTING UNCOVERED BIAS
& HOW NURA TOOLKIT WILL ELIMINATE THEM.

customizable array of advanced AI-driven BOLT-ONS designed to not only REMOVE bias but also proactively manage & enhance workforce dynamics.

BIAS ELIMINATION

Automated Candidate Fit

Utilizes AI to scan talent pools and match candidates to live job openings, alerting recruiters in real-time, thereby streamlining the recruitment process.

Video Conference Bias Detection

When biases are detected Nura generates immediate alerts, prompting users to reconsider spoken content on-the-fly. It also provides post-meeting analytics with visualizations of bias patterns and speaker dynamics, aiding in long-term strategy adjustments.

Bias Scanner

Real-time add-on to MS Word to watch for biased language (ideal for Job adverts). Nura will identify and suggest neutral language alternatives.

CV Anonymization

CV blinding in a flash to avoid bias, with algorithms sophisticated enough to know when to ignore elements that pertain to the role and don't conflict with bias avoidance. Candidate-driven to improve experience.

Candidate Omni-fit

Beyond skills and experience matching, this feature uses deep learning to understand a candidate's career aspirations, personality traits, and work preferences, matching them not just to a job, but a career pathway within a work culture that fits.

Video Interview Analysis

Better video interviewing. Integrate this feature with any video conference tool. Nura uses non-verbal cues and speech patterns without bias, focusing on the content of responses rather than the candidate's appearance or vocal characteristics.

VR Bias Workshops

Immersive Virtual Reality (VR) bias training workshops for anyone in the chain of decision-making for hiring, promotion or the allocation of training. These workshops can simulate real-life hiring scenarios to identify and address unconscious biases in a controlled, impactful manner.

AR Job Previews

Augmented Reality (AR)-driven job previews, allowing candidates to experience a day in the life at your company or explore the work environment virtually.

WORKFORCE DYNAMICS

Succession Planning

Leverages advanced AI techniques to support effective succession planning by analysing performance data and individual aspirations to identify potential leaders and suggest development plans.

Predictive Attrition Modelling

Uses historical data and AI to predict potential employee turnover, providing early warnings and suggesting interventions to enhance engagement and retention.

BEST PRACTICE

Ethics Guardian

Continuously monitors and audits Nura's AI processes to ensure decisions are made ethically and are free from bias, maintaining the highest standards of integrity.

Blockchain Technology

Blockchain-based system to record and track the decision-making process in hiring, ensuring transparency and accountability in actions taken by recruiters and Nura.

ATS & HRIS Integration

No headaches or costs of a major software implementation. Nura's cutting-edge capabilities are designed as API's, Widgets and Plug-Ins. Greatly enhance your existing ATS and HRIS systems.

We can however build a bespoke ATS system that include all your dreams.

Live GBI Dashboard

Global Bias Index (GBI): A comprehensive, Nura-driven dashboard that benchmarks organizational bias against global data, offering insights and actionable recommendations to improve.

OUR FLEXIBLE & AFFORDABLE SUBSCRIPTION-BASED PACKAGES ALLOW YOU TO CUSTOMIZE, ADD OR REMOVE FEATURES ON A MONTHLY BASIS, ENSURING SOLUTIONS ADAPT AS YOUR BUSINESS EVOLVES.

Forget the change management headaches

Nura is thoughtfully designed. Our highly innovative ethical algorithms, plug-ins and apps work in the background, alongside your existing processes and workflow.

You won’t need extra time and money to train your internal or external employees.